The former president of Ameritech Wisconsin and chief executive officer of Wisconsin Gas Co. had served as the co-chairman of the United Way of Greater Milwaukee. He walked away from the corporate board rooms and quietly served as a member of the Marquette University Business College Advisory Board, the United Performing Arts Fund Board of Trustees and the Camp Board for the Milwaukee Boys & Girls Club.
However, he recently resurfaced from retirement as the new president of Pabst Farms Equity Ventures LLC, where he is working with developer Peter Bell to create the $1 billion Pabst Farms project in Oconomowoc, the most ambitious real estate development venture in the history of Wisconsin.
Pabst Farms will literally create a new upscale city in western Waukesha County.
Haase again quickly made his mark, securing an agreement in January for SBC Communications Inc. to create a fiber-optic network for voice, video and high-speed Internet connections throughout the 1,500-acre Pabst Farms complex. The trial "fiber-to-the-premises" technology at Pabst Farms will be the first of its kind in the world.
Haase is in charge of attracting commercial development, including industrial, office and health care tenants for Pabst Farms.
